Do you secretly hate your business?
Remember that day when you crossed the magical six-figure mark? As though the number was going to suddenly change everything, and you'd be able to run your business from Bali?
Yeah...how's that working out for you?
No matter what the gurus tell you, you can not automate the entirely of your business. Because that's not a business, it's the internet version of a pyramid scheme.
But that doesn't mean you have to do the shit you hate, either.
We’ve been taught that marketing is a numbers game, but the numbers are fucking dismal. High-pressure conversion tactics don't work. Forced reciprocity is turning people away in droves.
The alternative is marketing the conversation, but it’s a difficult line to walk, and there are so many unwritten rules.
The answers then, are YOUR answers. They are things only you know about your business, your systems, and most importantly, your audience.
If you’re going to market with a conversation, you have to know how to have that conversation with your people. What questions to ask, how to ask them, and how to read that information in a way that allows you to figure out what they’re actually saying to you.
The voice of your customer is one of the most important (and overlooked) tools you possess. When used properly, your customers are going to feel connected to you.
Ultimately, it's about creating connection.
I'm Briar Harvey, and I’ve spent the last decade figuring out marketing systems and how they work. What I know is that most marketing activities work at very specific stages of customer awareness. If you aren’t matching your marketing to the right stage of awareness, then you won’t ever be able to close the gap from prospect to client.
I have an intuitive understanding of the customer lifecycle, and I’ve been able to develop a guide to the activities that best serve each stage of that lifecycle. Like the rest of your business, this is highly specific to your niche and how your customers communicate.
That means that I can’t sell you my Twelve Step Guide to Yada Yada Blah Blah, because it doesn’t exist. What I’m offering you is something only you can create, because it requires your unique imprint to shape the outcome.
Your business will never stand out in the crowd if it’s the same as everything else out there. Let’s figure out what only YOU have to offer, and then put that into the world.
You can build a business doing work you love.
You may not be able to be a lawyer/astronaut/archaeologist, but you don't have to give up on the vision you once had for your business.
Because it's not just about making money for you.
It's about doing meaningful work that changes people's lives.
What really keeps you up at night is the idea that you aren't doing enough. That you aren't making a difference.
Once you stop reinventing the wheel every time you realize something's not working, you'll finally be able to make some progress.
Briar is the Queen of knowing what to share at exactly the right time.
I wouldn't have a website without you, Briar.
Love Your Business isn’t right for you if:
- You aren’t already doing the work. You should have been in business for at least two years, with consistent monthly income.
- You aren’t willing to consider outsourcing. You can’t be everything in your business. Some things are outside your zone of genius, and you should relinquish those activities to free up the time for the things you DO want to create.
- You aren’t willing to consider new tech. Frequently your biggest time sucks are putting up with tools that you’ve outgrown. I have an entire arsenal of better options at my disposal, and I will be suggesting them.
- You aren’t willing to do the mindset work. When you are your business, getting your head right is paramount.
But if you ARE willing to do the work, then there’s an entirely new business just around the corner for you.
One that inspires you. One that fulfills you. One that you bounce out of bed to go to work for. (Seriously.) And with the 30-day money-back guarantee, you have a whole month to slip into your new business and try it on for size.
But I promise, you’re never going to want to take it off again.
Love Your Business is $5k, and there are payment plans available. If you’re interested, there’s more information on the application page here.
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